If you've ran ads in 2022, you can probably relate when I say that advertising is way more expensive now. Cost per lead is getting higher each month, while the response rate for prospects are dropping.
Most people would think that it's their ads that are no longer creative, or that their marketing team has lost their touch... But that's not true.
Because of crowded the entire advertising space has become, people are getting blasted with more ads each day.
With competitors claiming that they can get "more" results for your prospects - your audience has grown skeptical of your niche.
This is what we call, "Trust Fatigue".
(And I'm sure you already know how painful and expensive Trust Fatigue can be for your business...)
Which is why instead of just focusing on more ads, we went the inverse way.
We created a marketing flywheel which turns you into a market leader, gain more trust from your prospects, and have your prospects come to you, instead of you going to them... All without spending more on ads.
This allows you to depend LESSER on ads, and having a higher profit margin for your business.
Why traditional marketing suddenly stopped working
What's ACTUALLY replacing it in 2025
How to avoid getting left behind
Why everyone's more skeptical than ever
How to build REAL authority that attracts premium clients
The exact framework market leaders use to command premium prices
How to command attention in an oversaturated market
Building systems that scale WITHOUT sacrificing quality
Positioning yourself as the ONLY logical choice in your space
Melvin Soh and Bryan Ang are the powerhouse duo behind Market Leaderz—a consultancy built for coaches, consultants, and service providers who want to dominate their niche, attract premium clients, and scale with confidence.
With over $60 million in client revenue, they’re known for sharp strategy, conversion-first frameworks, and a no-hype approach to growth.
Their mission? To turn everyday experts into undeniable market leaders—without needing to be famous, post daily, or chase leads.
Melvin brings the branding and positioning firepower.
His strategies have been used by hundreds of high-level coaches to stand out and command premium fees in competitive spaces.
Bryan complements with his precision in paid traffic, lead generation, and scalable systems.
He’s helped service businesses go from unpredictable sales… to consistent, high-ticket pipelines.
Together, they don’t just teach marketing—they install proven systems that work in real-world campaigns.